The other day, we went to an Indian grocery store in Seattle. In addition to replenishing our spice stocks, and picking up a few veggies that are difficult to find in regular grocery stores (and what turned out to be date-expired, fungus-growing idli mav), we picked up a tube of shaving cream. Old Spice, old familiar brand, right?
A little later I was startled to hear laughter from the bathroom. When I went to investigate, I was handed the cardboard outer package. The ad copy on the package went like this:
SMELLS LIKE A MAN
For gentlemen with exceptional taste in scents, rugs, and TV shows.
Dear Man, your hands were not made to carry shopping bags or stroke furry kittens however cute they may be. No, your hands were made so you can sculpt statues of yourself. Or squeeze out a handsome amount of this smooth, man-friendly tube of Old Spice Shaving Cream. Buy it, and all else will be forgotten.
Old Spice has been doing a whole bunch of amusing, tongue-in-cheek video commercials. They’re more American in context… so I guess this is the stripped down, desi version.
And then, of course, there’s also the Indian video commercial, Mantastic
“It’s a telescope. But it’s also a flute.”
“Aami jani.” (I know)